WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
WWF’s Global Forest Practice takes a solutions-oriented and integrated approach that seeks synergies with relevant stakeholders to influence drivers of deforestation and forest degradation. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.
The Global Forest & Trade Network (GFTN) – one of WWF’s leading initiatives to combat illegal logging and drive improvements in forest management – links more than 200 companies, communities and governments in over 30 countries to create market incentives for responsible forestry and trade practices. GFTN was established in 1991 and is the world’s longest-running and largest forest and trade programme of its kind.
Through GFTN, WWF has played a key role in increasing the number of producer countries, factories and forest management units with robust and practical legality standards and verification systems for trade in forest products. WWF has also played an active role in helping companies attain Forest Stewardship Council (FSC) certification, and alongside TRAFFIC, has developed practical guidance for establishing legality verification systems that support compliance with legal requirements of key consumer countries.
Moving forward, WWF aims to work more closely with partners in RAFT to target and help eliminate tropical deforestation and forest degradation in Asia Pacific through a combination of methods. WWF will continue to focus on training, technical assistance and in providing capacity building among governments, companies and communities on legal and responsible forest management, including small and medium-sized enterprises (SMEs). WWF will also engage with the public sector and civil society to strengthen policies supporting responsible forest management, and create and strengthen market links among companies practicing sustainability. In addition, WWF and partners will jointly seek to understand and promote landscape approaches that value and conserve nature and forest ecosystem services while meeting the aspirations of local populations.